NBA Names Sonics Retailer of the Year

NBA NAMES SONICS RETAILER OF THE YEAR
January 17, 2008

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SEATTLE - The Seattle SuperSonics are the NBA’s Retailer of the Year for the 2006-07 season. The team was chosen for being a leader in NBA retail best practices such as personalized jersey kiosks , guest care, store layout and pricing.

The Sonics were also recognized for having strong merchandise per capita sales figures, NBA secret shopping scores, new promotions such as the Extreme Fan Makeover and Featured Items of the Week, selection of NBA-licensed products, merchandising in the arena and the store and an increase in visits.

“We are honored the NBA has selected the Seattle Sonics retail operation as the NBA's Retailer of the Year,” said John Croley, the Sonics & Storm Vice President of Facility Sales and Services. “Awards like this are not won without a lot of hard work and dedication from outstanding employees. I congratulate our Director of Merchandising, Jeremy Owen, for his management, oversight and leadership of our merchandising operation and his team of employees. Our goal in our retail operation is to serve our fans. Being recognized as the best in the league is an added bonus.”

NBA Retailer of the Year Award history:

2001-02 AEG – L.A. Clippers and L.A. Lakers
2002-03 Miami Heat
2003-04 Indiana Pacers
2004-05 Detroit Pistons
2005-06 Miami Heat
2006-07 Seattle Sonics

The Sonics have continued retail success this year, as earlier in the week the NBA announced Kevin Durant’s jersey is 11th on the Most Popular Jersey List.