The Sonics were also recognized for having strong merchandise per capita sales figures, NBA secret shopping scores, new promotions such as the Extreme Fan Makeover and Featured Items of the Week, selection of NBA-licensed products, merchandising in the arena and the store and an increase in visits.
“We are honored the NBA has selected the Seattle Sonics retail operation as the NBA's Retailer of the Year,” said John Croley, the Sonics & Storm Vice President of Facility Sales and Services. “Awards like this are not won without a lot of hard work and dedication from outstanding employees. I congratulate our Director of Merchandising, Jeremy Owen, for his management, oversight and leadership of our merchandising operation and his team of employees. Our goal in our retail operation is to serve our fans. Being recognized as the best in the league is an added bonus.”
NBA Retailer of the Year Award history:
2001-02 AEG – L.A. Clippers and L.A. LakersThe Sonics have continued retail success this year, as earlier in the week the NBA announced Kevin Durant’s jersey is 11th on the Most Popular Jersey List.
2002-03 Miami Heat
2003-04 Indiana Pacers
2004-05 Detroit Pistons
2005-06 Miami Heat
2006-07 Seattle Sonics